SEO (Search Engine Optimization) at its core is getting pages ranked high in online platforms, improving your "findability" and presence. The science behind it utilizes a multitude of factors including keywords, meta tags, and precisely structured verbiage throughout your web pages, social media, blogs...etc. Search engines rank websites by compiling data and drawing from specified components to determine where you "should" land on the list against similar businesses. Other components include where you have your business registered online and what other platforms include your business type and name within their own pages. This list can go on for days...ARC Strategies is here to take the confusion out of it all for you! Set up a call and let us get you on the right track.